Avi Benichou
Owner
The name “Lovella” is a derivative of the ancient saying “for him and her.” It represents our founder, Avi Benichou’s passion for people, all things hair, and exceptional customer service.
We at Lovella pride ourselves on our creativity, talent, and ever-evolving knowledge of all things hair. We establish long-standing relationships with our guests – they become not only our clients, but our friends.
Katy
Hair Stylist & Colorist | Makeup
Katy was born and raised in Brazil and brings with her an amazing techinque for air-brush makeup and hairstyling. She specializes in balayage color and highlights and loves to photograph her clients after their transformations. Katy still continues her education on a daily basis and always loves trying new techniques!
Cynthia
Hair Stylist & Colorist
Cynthia Fraioli is a senior stylist here at Lovella, born and raised in NYC, she specializes in women and men cuts. Her clients rely on her expertise for all of their color and highlight needs. Cynthia pays attention to detail and takes her time on her work, making every client feel as special as they are.
Maryury
Hair stylist & Colorist
Maryury came to Lovella Salon to expand her techniques and build her clientele in New York City. She’s been a member of the team since Lovella first opened and has kept her clients coming back for the past 15 years. Maryury specializes in blowdries, color and cuts.
Alma
Hair Stylist & Colorist
Alma has been with Lovella for almost year but comes with 18 years experience. She loves taking care of her long time clients’ color needs and welcomes new clients with open arms and provides them with fresh new looks. She’s notorious for changing her own personal style, whether it’s a drastic new cut or dying her hair blue, so don’t be surprised if you don’t recognize her if you wait too long in between appointments!
